In May 2014, Divelink Cebu was one of the 14 tourism companies and associations from Philippines which signed the UNWTO Private Sector Commitment to the Code of Ethics.

What is UNWTO?

UNWTO is the World Tourism Organization arm of United Nations responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

What is the Code of Ethics?

In 2011, UNWTO formulated a Private Sector Commitment to the Global Code of Ethics for Tourism for the signature of private enterprises worldwide. In signing the commitment, companies pledge to uphold, promote and implement the values of responsible and sustainable tourism development championed by the Code. They further undertake to report on their implementation of the Code's principles in their corporate governance to the World Committee on Tourism Ethics. 

A special focus on social, cultural and economic matters is one of the main objectives of the Commitment, which draws particular attention to issues such as human rights, social inclusion, gender equality, accessibility, and the protection of vulnerable groups and host communities.